The eCommerce world is growing and evolving with the consistent introduction of new technologies, ever-changing consumer behaviors, and new digital distribution channels. The opportunity for profit increases, but so do the complexities. That’s where Second Time Partners comes in.

The Direct to Consumer (DTC) revolution has enabled brands, across industries, to build relationships with their end customers, understand their needs directly–not through third-party retailers, wholesalers, or other middlemen. This means that you, the brand owns the data, and you the brand have control over your end customers experience, and therefore their Lifetime Value (LTV). Simple things like sending your customers cards, or emails on their birthdays (or anniversaries) can go a long way in building your end customers loyalty to your brand.

Second Time Partners can provide your brand with Soup to Nuts strategy and execution for launching an eCommerce website, whether your a European brand trying to break into the US market, or a brand that has simply struggled in the retail space over the last few years.

eCommerce Platforms

At Second Time Partners, we’re dedicated to bringing our customers the top eCommerce solutions on the market. By partnering with some of the biggest names in eCommerce – Magento, Shopify and WooCommerce we are able to provide you with custom solutions that are tailored to meet the specific needs of your business.

Payment Gateways

We’ll guide your business through the complexities of online credit card processing, compliance and sales tax. From the application process, to implementation and fraud protection, we’ll ensure your ecommerce store is ready to process high value transactions via credit card, one-click payment methods (Apple Pay, PayPal, etc) and financing.

Google Analytics Implementation

Web Analytics is an art & a science. Are you collecting, processing, counting, reporting data accurately? Have you ever witnessed discrepancy in your data in GA and CRM data? Are you using Tag Manager to collect data and manage third-party integration? We help you take Google Analytics and your Web Analytics process to the next level.

At Second Time Partners we offer professional Google Analytics and Tag Manager consulting services.From implementation, and configuration to reporting and data analysis. Let our team of certified marketers conduct a Google Analytics audit for your brand and optimize your Google Analytics and Tag Manager setup.

Search Engine Optimization (SEO)

We craft SEO plans that support traffic growth and improved long-term rankings. But that doesn’t mean we won’t look for short-term opportunities or lose sight of what matters most, conversions. You’ll receive an individualized search engine optimization plan that focuses on valuable, high-quality content for end users and a healthy technical SEO profile.

Email and CRM

Get more out of your existing customer base with lifecycle email marketing programs. Our team is well versed in various ESP and Marketing Automation platforms. We’ll help you with your email campaigns, email list management, email deliverability monitoring, and overall email marketing strategy, which can be a game-changer for your business. Don’t have an ESP? No problem, we help you find the best platform within your budget.

Forecast Modeling

Forecasting your e-commerce traffic and sales is something many companies can’t do well. It’s the calculated process of anticipating how much advertising dollars will be spent – on what tactic and strategy – and calculating will the return on that investment look like in website traffic and sales. We approach forecasting methodically, taking into consideration many internal and external variables like traffic sources, metrics, seasonality, shopper behavior, and other data points.

Data Analysis

Good data makes good e-commerce. You need to leverage your analytics data to help you make informed, data-driven decisions for your e-commerce strategy. We’ll ensure your Google Analytics is properly integrated, provide you with custom dashboards to better understand product sales trends, customer behavior, critical funnel KPIs (key performance indicators) and more, all of which ladder up to continuous optimization and increased revenue.

Paid Marketing

We’ll help with your strategy and execution across Paid Search, Paid Social, Influencers, Video Ads, Affiliates and more. We’ll select and identify the best channel opportunities for paid marketing based on your goals, whether it’s brand awareness, lead generation or conversions and develop your marketing plan into metrics-driven campaigns.