Senior luxury management expert with over 25 years of experience, including 21 years as EVP of Tourneau, in all phases of the global luxury industry. Proven brand builder and value creator having driven consistent year over year double digit increases to EBITA and top line sales. Broad global experience having executed growth opportunities in the United States, Asia, Europe, South America, Latin America and the Middle East. Skilled at managing within multi-brand environments. 360 degree strategist using a multi-channel approach for growth and rebuilding opportunities. Positioned luxury brands as a must have to the global consumer through partnerships with Richemont, Swatch Group, LVMH, Rolex, Kering and vertically integrated mono brands.
- Brand leadership
- Brand growth
- Strategy & positioning
- Retail sales management
- Social media
- Market/customer research
- Customer insights & analytics
- Business strategy
- Creative development
- Customer loyalty programs
- In-store experience
- Multi-brand vendor management Media planning
- Evaluation of acquisition targets Mergers & acquisitions
- Corporate due-diligence.
Born and raised in Paris, France, Sophy moved stateside in 1998 after earning her master’s degree in psychology. After working in the medical field, Sophy made an unlikely career move and partnered with a prominent Venezuelan jeweler, building the jeweler’s international client base and meeting with retailers and manufacturers. Throughout her tenure, Sophy’s interest in watches steadily grew and ultimately became the focus of her career.
Sophy went on and co-founded the Watches Art Gallery (WAG) in Geneva, a non-profit organization aimed at bringing widespread recognition to the tradition and art of fine watchmaking. She soon after became the head of the Miami chapter of RedBar, a nationally prominent watch collector’s club. Most recently, Sophy co-created the watch brand Tockr, a collection of Swiss-made watches with unique dials inspired by the Golden Age of American aviation. With her relationships with brands and her ability to understand both European and US markets, Sophy became a member of TrueFacet using her vast network to develop brand partnerships projects. Sophy also has an impressive roster of private collectors who seek out her expertise to help build their own watch collections.
- Strategy and management consulting
- direct to consumer engagement
- Brand strategies
- Social media and communication
- Brand and customer experience
- Creation of new partnerships and identification of revenue opportunities
- Strategic planning
- Business development
- Large scale brand events,
- Retail training,
Nick focuses on the various facets of Direct-to-Consumer (DTC) digital marketing and ecommerce business models. He’s worked with companies across various industries from Series A start-ups to well established brands including the Financial Times. His experience ranges from premium content, to luxury goods, with a strong understanding of behavioral, and demographic targeting requirements for high value consumer goods.
- Paid Marketing (Facebook, Instagram, Search, etc.)
- Conversion Rate Optimization (CRO)
- Search Engine Optimization (SEO)
- CRM / Email / Lead Gen
- Marketing Automation
- Email Service Providers (ESP)
- Data Analysis
- Forecasting Models
- Content Management Platforms
Benoit Duverneuil is a web-entrepreneur, data scientist and UX/CRO specialist. At Second Time Partners he oversees the areas of business development, marketing, e-commerce, analytics and optimization.
Since 2008 Benoit has been working as a Channel Metrics Analyst for Norwegian Cruise Line (NCL) and as a Senior Web Analyst for major U.S. telecom and automotive players. Previously, he worked as a private consultant with several Fortune 500 companies in Europe, Asia and in the United States. In 2001, he co-founded one of the first dot-com companies specializing in the fair-trade business, selling products from 62 regions worldwide.
He also held various positions at Limousin Expansion, a French government agency dedicated to innovation & business development, where he also created and managed one of the largest Web events, the International Webdesign Festival (WIF), and a unique startup accelerator dedicated to UX/UI.
Benoit has a B.A. in Administration of Cultural Organization and a Master’s degree in Internet Development from the University of Limoges, France. He is also certified in Economic Development, Web-Analytics and Eye-Tracking.
- Data Science
- Data Visualization
- Machine Learning
- Web Analytics
- Omnichannel Marketing
- Marketing Automation
- UX/ UI
- CRO (conversion rate optimization)
- SEO, SEM, SMM, DSP
- Web Accessibility
With over a decade of experience in marketing, Alexandra specializes in developing unique 360 marketing campaigns for her clients that are dependent upon their particular goals, pain points and UVP’s.
Alexandra refers to herself as a “data based creative” and believes in the importance of utilizing a seamlessly integrated, multifaceted, muti-channel approach that takes place in both the digital and physical spheres and is grounded in clear KPI’s and ROI. She prides herself on completing projects on budget and ahead of schedule and enjoys the combination of personality and project management that has long been a part of her work and her role as a team leader.
Alexandra’s track record is well established having had success working with such diverse companies as Barney’s New York and WYETH on Barney’s first ever pop-up shop of vintage goods, Messika on the launch of their US e-commerce site and TrueFacet on the launch of its certified pre-owned program.
At Second Time Partners Alexandra acts as the Senior Project Manager and primary point of contact for all STP’s clients. She works cross functionally with the entire STP team, overseeing timelines and budgets and ensuring that clients needs are being met and expectations exceeded.
- Integrated Strategy
- Client Management
- Machine Learning
- Event Production
- Strategic Partnerships
Intellectual Property expert with over 15 years expertise in Brand Registry and Protection specialized in Trademark Law.
Strong experience working in collaboration with various industries such as luxury, manufacturing, pharmaceutical, watch industry.
International exposure within WIPO and its 103 organization members.
Enthusiastic professional with expert ability for analysis and the resolution of complex cases. Strong client relationship management (internal and external). Worked for multiple clients on brand protection.
Multi-country applications. Liaise with Swiss Intellectual Property office and WIPO. Legal advice and correspondence with foreign counsel including the monitoring of foreign trademark practices and procedures. Worked alongside state members on various legal matters related to Intellectual Property.
- Complex contracts, assessment and enforcement.
- Legal advice and correspondence with foreign counsel including the monitoring of foreign trademark practices and procedures.
- Expert in Trademark filing in the 3 languages of the International Bureau.
- Organize and maintain correspondence, produce documentation, and protection for clients such as: J&J, Proctor and Gamble, Richemont Group, Dupont etc..
- Research and draft reports on a wide range of trademark related fields.
- Worked alongside International Patent Offices and their clients/agents on applications and development status.
- Application of WIPO regulations on brands and maintenance fees.
- Liaison between Intellectual Property Bureau and stakeholders for the registration and management of their brands.
- Designed, developed and delivered Intellectual Property workshops for management and employees.
James D. Malcomson
James D. Malcolmson provides strategic and creative services for Second Time Partners LLC. with a specialty in fine watches and jewelry. James spent several years early in his career with Burson-Marsteller, then the largest public relations agency in the world, where he managed a number of corporate accounts applying the company’s Perception Management system.
He is best known, however, for his long career in journalism, as the editor of JQ Magazine during the height of the American designer jewelry movement and as the longtime watch editor at Robb Report. James’s unique experience base gives him profound insight into why brands succeed or fail in the changing marketplace, and the ability to refine the messaging that will help them achieve their goals.
- Brand strategy and positioning
- Competitive analysis
- Message development
- Advertising creative, copywriting
- Custom publishing
- Social media
- Video development
- Retail training
Ana Martins is the head of publicity, promotion and public relations at Ana Martins Communications. After over two decades of experience in public relations and communications, Ms. Martins has positioned her company to re-invent the perception of public relations through development of client relationships, marketing innovation, and exceptional customer service.
Ms. Martins launched her public relations career working at Gianni Versace in New York, supervising PR and promotional campaigns, including celebrity relations and in-store events. Next, Ms. Martins successfully filled the role as Director of Marketing and Public Relations at Parfums Ltd. which exclusively distributed Dolce & Gabbana and Moschino fragrances to the US market. Ana went on to work for Evins Communications, a public relations and marketing firm, serving as Senior Account Executive of the fashion and accessories division in charge of media editorial and event planning for accounts such as Tourneau, Ebel and Charles Worthington. Following her tenure at Evins Communications, Jason Binn of Hamptons Magazine and Ocean Drive sought out Ms. Martins to plan the much anticipated and highly publicized launch of Gotham Magazine.
Ms. Martins took on independent projects consulting with fashion and publishing companies such as Luca Luca, Teenflo, Aldo Coppola, Maxim Fashion and Blender Magazines. These projects led Ana to the incorporation of Ana Martins Communications Inc. in 2001. Ana’s respected professional alliances further expanded her client base to include some of the top domestic and international luxury watch and jewelry clients in the industry. Ana launched a public relations showroom in the heart of Manhattan in order to facilitate business for international designers as they make their first footprint within the United States. Frequented by top editors and stylists, the Ana Martins Communications Showroom houses the latest collections and hosts events and open houses throughout the year.
- Public Relations
- Content Creation & Copy Editing
- Media Buying & Strategy
- Corporate branding
- PR Showroom
- Digital Marketing
- Social Media
Alexis is experienced in DTC digital marketing, with a focus on email marketing, customer relationship marketing, and retention. She’s helped startups and established retail brands build and grow their email marketing programs in the luxury and retail e-commerce space.
- Marketing Automation
- Lifecycle Marketing
- Behavioral Marketing
- Lead Generation
- SMS Text Messaging